06 / 072024 · Editorial Brand Website
LA PROPAGANDE
An editorial brand site built on campaign rhythm — stark typographic contrast and image-led storytelling that keeps the work direct.
Brief
La Propagande runs on campaigns. The site had to move at campaign rhythm — stark, image-led, and quick to update between drops.
What we did
- Set the art direction: hard typographic contrast, full-bleed imagery, minimal chrome
- Designed editorial layouts that hold up whether a campaign ships three images or thirty
- Built the site in Next.js with content structured for fast turnarounds
Outcome
Live at lapropagande.net and in use across ongoing campaigns.