07 / 072024 · Hospitality Template · For sale
NAJI
A for-sale hospitality identity and site system for specialty coffee and small venues, rooted in Iraqi visual cues and editorial product presentation.
Brief
Specialty coffee and small-venue brands rarely get identity systems built for their pace of service. NAJI is a ready-to-adapt identity and site rooted in Iraqi visual culture.
What we did
- Designed the identity: marks, type, and a palette drawn from Iraqi visual cues
- Built editorial product and menu layouts around a slower service rhythm
- Packaged the site as a template a new venue can adopt and restyle
Outcome
Available for sale, with a live demo storefront.